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New York City NYC
Jessica Laiter
Licensed Real Estate Salesperson
Howard Morrel Team

Jessica brings together her Chinese language skills, branding background, and talent for networking to create an optimal cross-cultural marketing experience for her clients at home and abroad.  Sellers benefit from her impressive network of clients and her ability to market internationally and across languages.   Buyers benefit from her intimate knowledge of Manhattan real estate.  She has a Master’s Degree in Translation from NYU, and international clients find her especially well equipped to handle cross-cultural nuances vital to buying property in New York.

 

Jessica was born into a family of real estate brokers in New York and strategically set about to build a real estate business as a cross-language professional.  Since graduating magna cum laude from University of Pittsburgh in May 2011 with a dual degree in Chinese Studies and Communications Rhetoric, Jessica has continued to hone both her Mandarin and her communications skills in order to serve the growing Chinese demand for New York City real estate.

 

Jessica began her career in advertising helping CO-OP Branding develop their Chinese market.  Her strategic planning ensured that the company’s American-Chinese joint ventures ran smoothly.  Jessica spent three years working for a Chinese footwear manufacturing company, Golden Pacific LXJ, working her way up from an executive assistant to an account manager.  She devised solutions to cross-cultural communication problems and was the liaison to Chinese clients visiting the States.  Developing a creative and methodical approach to business development and learning pre-emptive problem solving techniques proved to be invaluable experience for a career in real estate.  Jessica further improved her marketing capabilities while working in public relations for a Chinese designer, LANYU Couture, where she was in charge of developing a social media strategy.  She maintains a focus on writing and social media in her real estate business.

 

Jessica writes in her spare time as well.  She founded Chinese Grafitti, a blog about fashion trends in China and is an editor for Temper Magazine.  She is also an avid traveler.

Featured Solds

rented
305 East 75th Street, 20A
2 bedroom(s) / 1bath(s)
$5,695