Throwing it back to the lost Singer tower which, for a brief shining moment (1908-1909), was the tallest in the world. The 612 ft. building at Broadway and Liberty Street was designed by Ernest Flagg in the sumptuous Beaux Art (then called “Modern French”) style.
Just as the Chrysler Building was designed to reflect a Chrysler car with hubcaps and wheel ornaments, so too was the Singer building inspired by its product, the Singer sewing machine. There was needle and thread imagery throughout the magnificently appointed, double-height lobby.
The building remains the tallest building ever to be demolished by its owner and the third tallest ever destroyed after the twin towers (which were just being built as it was being razed).